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The marketing tightrope

Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a…

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Randomness and recruiting

How can job boards even continue to exist? Because they connect job seekers and those who want to employ them. If a job board doesn't do this simple task successfully, it eventually goes out of business. But as any hiring manager,…

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Nurturing leads into sales

Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer--after carefully weighing the pros and cons--bought. Er....not really.…

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Be ready: Susan Boyle and your career site

By now, you've probably heard the story of Susan Boyle's triumphant appearance on 'Britain's Got Talent' (and if not, take a look!). Apart from the incredible positive change in her own life, I think Susan's story holds a few lessons…

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Revenue streams – do you have enough?

When was the last time you said your job board made enough money? Never? The search for revenue streams other than job postings and resume access is eternal. These 'big 2' have ruled the job board world since its inception.…

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A little respect

To paraphrase Aretha Franklin (courtesy of Otis Redding), all job seekers and employers are asking for is a little respect. Problem is, they don't seem to give it to each other. • Point: the number one complaint from most job…

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Will Twitter kill the job board?

The growth of Twitter (and the hype) continues. Facebook is threatened. Google is threatened. And yes, job boards are threatened. Right? Millions of people are turning to Twitter (and Ning, Facebook, LinkedIn, and others) to find out information about jobs, companies,…

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