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path to profitability

Path to profitability?: a tale of Uber-idiocy

Uber has the distinction of having its company name enter the English language as both a verb and noun: 'Let's uber to the restaurant', and 'We'll grab an Uber'. Like Kleenex and Band-Aid before it, Uber is sliding into the…

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programmatic

Programmatic gets some respect

Programmatic ads have been around for a while in the consumer space. If you've been in a deep dark cave for the past 5 years (and if that's the case, why are you reading this post?), a quick definition: programmatic…

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