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Is offline the new online? Deja vu all over again!

As famed New York Yankee (and St. Louis native) Yogi Berra once said, β€œIt’s deja vu all over again.” While he was talking about baseball, the comment could easily apply to the recruitment marketing business these days - specifically, the…

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The hybridization of job boards

First movers define categories. This is a given in marketing, and we have seen it over and over in our industry. The 'classic' job board is defined by Monster of the '90s and '00s - chock-full of job ads, interstitials,…

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2018: the year in recruitment marketing

In 2018, I tracked 28 purchases/acquisitions/mergers, lots of money raised, some layoffs, some hiring, and a continued influx of startups into the recruitment marketing industry. In other words, a pretty good year. Let's take a closer look: January: DHI continued…

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The other big player: LinkedIn

Although most of the attention in recruitment marketing these days is on Google, Facebook, and Indeed, there is another big player: LinkedIn. In fact, long before we were shaking in our (virtual) boots over Google's or Indeed's latest moves, LinkedIn…

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