Partner vs. supplier: which one fits you?
How you think about yourself can have a big impact on what you do and how you do it. If you start the day thinking you're washed up and addled, you will tackle the day's challenges in a way that…
2017: the year that was in recruitment marketing
It ain't over yet - but it's pretty near done. As I did last year, it's time to take a look at how 2017 was for recruitment marketing - the trends, events, and surprises that made the last 12 months,…
The loss of net neutrality: What will our new world look like?
A few weeks ago, I explored what the impending loss of net neutrality in the U.S. might mean for recruitment marketing sites and job boards. However, as this recent article points out, we can look to a few countries like…
Net neutrality is going away. What happens to recruitment marketing?
The U.S. Federal Communications Commission is poised to vote on Dec. 14 to rescind the so-called net neutrality rules championed by former President Obama. FCC Chairman Ajit Pai’s proposal would repeal rules that currently bar ISPs from blocking, slowing access to…
Fad or fixture? Developments in recruitment marketing
If you read a lot of HR blogs and magazines - like I do - you will notice a lot of 'forecasts': '12 key trends in HR for 2017'; '6 technologies that will change recruiting'; and so on. Heck, I've…
Innovation and recruitment marketing
At the TAtech conference in Denver, I had a brief conversation with Joel Cheesman about innovation. He challenged me to come up with any job boards or companies in recruitment marketing that were 'innovative'. I fumbled for an answer (as…
Monopolies lumber into recruitment marketing
Ever since I read 'A Serf on Google's Farm', I've wanted to (a) draw it to your attention (read it!!), and (b) talk about the impact that the Facebook and Google monopolies have on our industry. The article has a…
Pick a strategy path: sourcing or advertising
Sometimes it's useful to step back and generalize a little. I believe the appropriate cliche is 'you can't see the forest for the trees'. Whatever. Let's just say that if you don't have a good guiding principle for what your…
The age of discovery: Google, Facebook, and the rest of us
Since its inception, the job board industry has been built on the reality that most job seekers discovered sites via a search engine. Yes, there have been periods of ‘extreme advertising’, such as Monster’s Superbowl ads – but the reality…
Tracking versus reality: commonsense marketing
Note: The Doctor is on his way to TAtech, so this is an oldie but goodie from earlier this year. Enjoy! A long time ago I was the marketing director for a publishing company. Apart from making sure that the…