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Defining your job seeker audience

As Al Ries and Jack Trout wrote many years ago in their influential book “Positioning”, “sometimes you can want too much”. If your job board’s audience is everyone, then they’ll probably get…no one. With over 100,000 job boards and career…

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Why do most job boards fail to thrive?

"When anyone can start a job board, we’re really in trouble.” – apocryphal A long, long time ago, people found work through quaint methods such as friends, a sign in the window, or a newspaper classified. Those days are, well,…

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