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old tech

Old tech is sometimes the best tech

Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…

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candidate discovery

The candidate discovery journey drives your growth

A fundamental challenge for our industry is candidate discovery: how do candidates and employers discover each other? You can argue that job boards - and newspapers before them - tried to solve this problem: they tried to make it easier…

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job boards

Job boards are followers, not leaders

When thinking about the coming months (and who isn't!), I suggest that you keep in mind that job boards - by their nature - are followers, not leaders. We can't compel employers to hire certain people, or focus on certain types of…

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communication

Communication is a magic tool

When people talk about communication, they often frame it as one-way: 'I am communicating to you'. Substitute 'persuading' for communicating, and you end up with a commercial. 'I'm talking to you', instead of 'I'm talking with you.' We're all guilty of it,…

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The Muse

The Muse: employer branding can be lucrative

Seven years ago a job site for female millennials launched. It was called The Daily Muse. Fast forward to now - there was a name change (The Muse), an injection of $30 million dollars, massive growth, and voila!: the site…

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