It’s true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog – she sleeps too much).
How many job boards is too many? Peter Weddle says we have 100,000 or so worldwide. I suspect only a small [...]
It was an ugly, painful year. I haven’t talked to a single job board owner – not one – who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise pull back. They weren’t alone, of course – almost every aspect of our economy (Goldman [...]
Branding often gets a bad rap – as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth.
Think about it: most of the truly successful job boards out there have built successful brands. Monster. CareerBuilder. Dice. The Ladders. RegionalHelpWanted. Of [...]
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]
One of the most common questions I’m asked (apart from “Are you British? Because those hyphenated names are always British“) is “How can I compete in (insert your favorite market category)? There are so many competitors!”
(And no, I’m not British).
Well…almost all market categories are crowded. Trust me, this is a good thing. This means that [...]
It’s self-promotion time, so I’ll keep it brief: my ebook on Job Board Success is now available. It’s ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please give it a look.
Naming a career site is something everyone thinks they can do – but few do well. Sorry, folks, it’s true. A good name is hard to find (and a good URL is even harder).
Well, you may ask, why? Let me suggest that these names come in 3 basic flavors, each presenting its own particular set [...]
I think salespeople deserve a lot more credit than they get. I’ll admit, I’m biased, having been in sales off and on throughout my career. But a good salesperson is invaluable to the success of any business – particularly a job board. And if you’re on the other side of the fence, a good salesperson [...]
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a prominent location. On the other side you have your job seekers, wanting some sort of [...]
Once, a long time ago in a galaxy far far away, a job board salesperson called up a prospective employer, made his (because of course he was inevitably male) pitch, and the employer–after carefully weighing the pros and cons–bought.
Er….not really. Sure, we’ve all been lucky enough to have someone call and buy - but that’s the exception, [...]
