Cool – now what is that, exactly? To me, it means unusual (in a good way), well designed, and ‘of a piece’. In other words, if it’s different and hangs together, or approaches the job board paradigm in a different, effective way, it’s cool!
So here are a few job sites I think are cool:
Krop
Not surprisingly, [...]
There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack ‘brand identity’.
In other words, they’re forgettable.
Try it yourself. Go to JobBoardReviews or Google “your favorite industry + jobs” and see what you find. I’m betting that (after you get past [...]
It was an ugly, painful year. I haven’t talked to a single job board owner – not one – who saw revenue declines of less than 35 to 70 percent. Many had to lay off employees, cut benefits, or otherwise pull back. They weren’t alone, of course – almost every aspect of our economy (Goldman [...]
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]
One of the most common questions I’m asked (apart from “Are you British? Because those hyphenated names are always British“) is “How can I compete in (insert your favorite market category)? There are so many competitors!”
(And no, I’m not British).
Well…almost all market categories are crowded. Trust me, this is a good thing. This means that [...]
It’s self-promotion time, so I’ll keep it brief: my ebook on Job Board Success is now available. It’s ideal for anyone who is either planning to launch or has just launched a job site. If that sounds like you, please give it a look.
Naming a career site is something everyone thinks they can do – but few do well. Sorry, folks, it’s true. A good name is hard to find (and a good URL is even harder).
Well, you may ask, why? Let me suggest that these names come in 3 basic flavors, each presenting its own particular set [...]
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a prominent location. On the other side you have your job seekers, wanting some sort of [...]
