There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack ‘brand identity’.
In other words, they’re forgettable.
Try it yourself. Go to JobBoardReviews or Google “your favorite industry + jobs” and see what you find. I’m betting that (after you get past [...]
Branding often gets a bad rap – as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth.
Think about it: most of the truly successful job boards out there have built successful brands. Monster. CareerBuilder. Dice. The Ladders. RegionalHelpWanted. Of [...]