Don’t play their game
Many years ago as a marketing novice I learned the first rule of competing against giants: don't play their game. This was long before I entered the job board world. I was a marketing director at a niche publishing company…
Back to work, on their terms
It's always been the case that some folks retire, then go back to work. Why? Maybe they get bored in retirement. Perhaps they feel isolated. Or they find that they don't have as much money as they thought they would.…
LinkedIn plays around, and more news of the job board industry
If LinkedIn plays around, does that mean the rest of us will too, sooner or later? Interesting thought. As you might imagine, continued low unemployment and labor shortages are keeping the job board industry busy. Let's see what happened last…
Glassdoor hurt its brand via sloppy integration
Ok, this is hardly the first time that Glassdoor hurt its brand. Just scan through the company's history and you'll find plenty of examples where the tension between user anonymity and company enmity clashed over the site's landmark employer reviews.…
Job board content success
Job board content success? Huh? Well, job boards have long believed - or were taught to believe by search engines - that job ads were 'their' only real content. In other words, a job board was nothing without the primal…
Government regulation and job boards
Government regulation and job boards have been a fear, a threat - but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But... The reality is that job boards have been bumping…
Salary information in job postings: it’s important!
For years, job boards have pushed employers to include salary information in job postings. Why? Research has shown that adding a salary (or salary range) to a posting will increase the job seeker response - and often, the quality of…
Zip, DHI, Recruit, and Freelancer down: news of the job board industry
Zip, DHI, Recruiter, and Freelancer down? Is this news roundup going to be a total bummer? Not exactly. As you'll see, others like CrowdWorks, Upwork, Fiverr, and HelloWork are doing just fine. A tale of two job board industries? Perhaps.…
Old tech is sometimes the best tech
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
Influence, headspace, mind share – it’s all related
The concept of influence is not new - it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to that human. Knowledge + communication…