Matt Alder published a fascinating piece last week about ‘job clouds’ and why he thought Twitter could be the future of job boards. It was one of those “I wish I had written that!” moments for me, to be honest.
In brief, he posits the creation of a ‘job cloud’ created by multiple employer Twitter feeds [...]
By now you’ve probably heard of JobDeck, a modified version of the popular Twitter search application, TweetDeck. A collaboration between TwitJobSearch and TweetDeck, JobDeck has a permanent, specialized search that focuses on jobs. These are sourced from the Twittersphere, based on employment-related keywords, plus additional content from LinkedIn.
Well, it’s gotten the New York Times excited.
But [...]
As anyone who has tried to lose weight or exercise regularly will attest, changing your behavior is hard. You’re fighting years of mental and physical conditioning – and (unfortunately) many times the old habits win out.
That was the challenge that job boards faced in the mid-90s – how to change the ingrained behaviors of job [...]
At their core, most job boards are series of one-way communications: employer posts a job; job seeker responds to employer; employer does (or doesn’t) respond to job seeker. Each communication is distinct and separated by both time and method – some might even say fragmented.
Compare to a blog, social networking site, or Twitter: you send [...]
A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]
You can’t cough these days without bumping into a ‘free’ job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these boards around, but in the past year or so, it seems like they’ve been [...]
A while back I examined the recruiting value of Twitter and its possible effects on job boards. Since then, Twitter has kept growing at a torrid pace, the economy continues to slide, and most job boards are happy if their revenues are only down 20 or 30 percent. I thought it was time to take [...]
Marketing a job board is akin to walking a tightrope with two contentious children hanging from either end of your balancing rod. On one side you have your employers, wanting more exposure, better candidates, and yes, their logo in a prominent location. On the other side you have your job seekers, wanting some sort of [...]
How can job boards even continue to exist? Because they connect job seekers and those who want to employ them. If a job board doesn’t do this simple task successfully, it eventually goes out of business.
But as any hiring manager, HR director, or recruiter knows, job boards are not the only solution. Why? Because the employment [...]
The growth of Twitter (and the hype) continues. Facebook is threatened. Google is threatened. And yes, job boards are threatened. Right?
Millions of people are turning to Twitter (and Ning, Facebook, LinkedIn, and others) to find out information about jobs, companies, and other tidbits of data previously the domain of job boards. Recruiters are twittering madly, looking [...]
