Job Board Doctor

There are thousands of job sites out there. If you spend much time looking at them, like I do, you quickly realize that many lack ‘brand identity’.
In other words, they’re forgettable.
Try it yourself. Go to JobBoardReviews or Google “your favorite industry + jobs” and see what you find.  I’m betting that (after you get past [...]

It’s true: anyone and his or her dog can have their own job board. Actually, the dog could probably run the board, thanks to Job*a*matic (well, maybe not my dog – she sleeps too much).
How many job boards is too many? Peter Weddle says we have 100,000 or so worldwide. I suspect only a small [...]

When was the last time you asked your job board customers what they want? Not just a one-off question to a few clients – but an systematic, organized survey of everyone who uses your site? Employers and job seekers?
A recurrent theme in the ‘job boards are dying’ blog posts that I see is a feeling [...]

Branding often gets a bad rap – as if there is something inherently bad in trying to create a unique, persuasive persona for your job board. Nothing could be further from the truth.
Think about it: most of the truly successful job boards out there have built successful brands. Monster. CareerBuilder. Dice. The Ladders. RegionalHelpWanted. Of [...]

For the past 15 years, the job board industry has been dominated by the ‘pay per posting‘ revenue model: an employer purchases a job posting (and sometimes resume access or other add ons).
Yet there’s another model that has been around a while: ‘pay per response‘. In other words, you post your job, and when job [...]

A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]

You can’t cough these days without bumping into a ‘free’ job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these boards around, but in the past year or so, it seems like they’ve been [...]

One of the most common questions I’m asked (apart from “Are you British? Because those hyphenated names are always British“) is “How can I compete in (insert your favorite market category)? There are so many competitors!”
(And no, I’m not British).
Well…almost all market categories are crowded. Trust me, this is a good thing. This means that [...]

It’s self-promotion time, so I’ll keep it brief: my ebook on Job Board Success is now available. It’s ideal for anyone who is either planning to launch or has just launched a job site.  If that sounds like you, please give it a look.

Naming a career site is something everyone thinks they can do – but few do well. Sorry, folks, it’s true. A good name is hard to find (and a good URL is even harder).
Well, you may ask, why? Let me suggest that these names come in 3 basic flavors, each presenting its own particular set [...]