Ok, this is hardly the first time that Glassdoor hurt its brand. Just scan through the company's history and you'll find plenty of examples where the tension between user anonymity and company enmity clashed over the site's landmark employer reviews.…
Job board content success? Huh? Well, job boards have long believed - or were taught to believe by search engines - that job ads were 'their' only real content. In other words, a job board was nothing without the primal…
Government regulation and job boards have been a fear, a threat - but the regulations also seemed remote. Even when GDPR was implemented, job boards were able to quickly comply. But... The reality is that job boards have been bumping…
For years, job boards have pushed employers to include salary information in job postings. Why? Research has shown that adding a salary (or salary range) to a posting will increase the job seeker response - and often, the quality of…
Old tech encompasses a wide range of things - from typewriters to transistor radios to email. Some old tech is still being used, almost unchanged - think of dress shoes or blue jeans. Other old tech has disappeared (faxes, anyone?),…
The concept of influence is not new - it appeared when humans first began communicating and learned that one of them knew more about something than the others. So the crowd (tribe, etc.) listened to that human. Knowledge + communication…
When you don't want people to notice a change, you use non-colloquial language, as in Google's Job Ads deprecation. Yep, deprecation. They could've said, 'We're killing Google Job Ads' or even, 'We're shutting down Google Job Ads', but no -…
Google backs off? I guess I wasn't as surprised as some folks - but perhaps I'm just too cynical! Still, the apparent retreat of the Google job ads offering was only one bit of a lot of news in the…
Why am I talking about three things that could hurt job boards? Well, basically, because of Joel Cheesman. Yes, that Joel, of ChadandCheese. It all started with a show they had last fall, in which Joel identified what he called the Four…
Why would I focus on the idea that employers are consumers? After all, everyone knows that...right? Ahem. To put it discreetly, sometimes we 'forget'. We think that employers: know exactly what they want know exactly how to articulate what they…