Archive for September, 2009

Is job seeker registration good or bad? And if you require registration, how much is too much? And…how much value should you attach to these registered users?
Personally, I think a little friction is a good thing (as does Seth Godin, apparently).  If a job seeker wants to land a job, why shouldn’t he (or she) [...]

Due to popular demand (i.e., you!), I’ve just added a page to Job Board Doctor that lists the currently available job board software. I’ve tried to make it comprehensive, but I’m sure I missed someone. Tell me!  This reference area will be a work in progress; I hope to add more information about features and [...]

Sometimes it really is all about the numbers. For instance, you know that your customers (and competitors) will probably use Alexa, Compete, or QuantCast to evaluate your site’s traffic.
Never mind that any of these can be grossly inaccurate – you have to live with their numbers (unless, of course, you’re willing to open up your [...]

In the beginning was the job post – a classified ad on the internet.
Then came the resume database – a collection of job seeker wit and wisdom, long and short, awful and awesome.
Employers and recruiters saw the resume database and liked it. They flourished.
Jump to now. I’m guessing that at least one-third of the job [...]

A rule of marketing (which I learned through hard experience was in fact true) is that a prospective customer must be exposed to your message 3 to 5 times before the message is ‘received’. Why? Because they’re bombarded by thousands of other messages, and it takes that many exposures to make an impression. (This [...]

You can’t cough these days without bumping into a ‘free’ job board, i.e., a job board where employers can post their jobs at no charge. Free job site, free Tweets, free everything. Now, there have always been a few of these boards around, but in the past year or so, it seems like they’ve been [...]

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